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Who are we? From the slow death of SEO as we know it: I have predicted the trends correctly, ahead of time, for 11 years running. In the late 1980s, I was the first to begin using the words Internet and advertising in the same sentence. In 2006, I predicted that any website that is not automated as a blog would not come up in search results within one year. In 2007 I reserved social media systems.com and .org for $8.95 each, they were available. My ex-programmer said: “Why did you call it social media advertising - social media is not advertising!?” Israel is a DZone MVB and is not an employee of DZone and has posted 11 posts at DZone. You can read more from them at their website. View Full User Profile

2013 5 Minute Blog Posting S.E.O. Guide

02.28.2013
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I am the number one “Internet advertising consultant” in the world according to Google organic search; the number one “local news advertising agency” according to YouTube search, Israel Rothman.  I am the number one “social media advertising agency“; the number one real estate social media advertising…I could go on and on.

Instead, I am just going to tell you to forget everything you thought you knew about S.E.O., S.E.M. and S.M.O., and read this guide instead:

2013 Blog Posting S.E.O. Guide - updated

There are millions of conflicting guides to how to do SEO (search engine optimization) yourself; and a few really expensive courses that are always outdated before the first course is ever taught, even before the professor got out of school, and before he took his first class.

The best advice for the novice is to install a WordPress blog on their own domain and install and configure the plug-in: all-in-one-S.E.O. Pack: WordPress properly configured this way does all on-site SEO automatically. WordPress properly configured and used is an SEO machine:

Now all you need is this: how to post well from an S.E.O. point of view on any well configured blog, including this one:

  1. The Title – the title tag on a blog is the most important factor in ranking that post for the desired words: use up-to 7 key words or combinations of words called tags (I.E. ‘San Francisco’ is one tag, ‘real estate’ is one tag, your proper name is one tag) (connecting words are not counted) and do not use any punctuation rather than these characters in titles: (pike)|, (dash) -, (underscore)  _, (plus sign)+ or period .  You  may END your title with a question mark or exclamation point also, but do not put these earlier in your titles. Do not use these : ;:@~,&%$#8/\|{}[]<>=.
  2. The body –  must contain those same key words at least once (do NOT do ‘˜key word stuffing’, once or twice is enough, or whatever is natural)  I put a link back to the original article in the body, with an anchor text header containing the title words.  This is my link-back from wherever I re-post the blog articles.
  3. The tags or ‘key words’ –  must contain the same words, leave out the connecting words, and separate each word with a comma ONLY –  do not add words that are not relevant to the post.
  4. Immediately digg.com, Facebook.com, Google+ and Tweet the post or page.
  5. Re-post the article to your profiles, blogs, and content aggregation sites that are legitimate sites, not spammy link building, just internet publishing.  Post regularly to establish a pattern with the robots to revisit the page, DO NOT TELL THE ROBOTS WHEN TO COME, LET THEM DECIDE.  Whenever possible, re-post in html or text view, to avoid editors adding no-follow or other tags that change the way the content is spider-ed by the robots.

This has become a specialty: many content aggregates like our UpLog.org B2B Home Business Network are optimized for specific competitive vertical markets like Event Planners, Real Estate, Professionals and Hospitality.  In order to achieve rankings, you will need to re-post these blog posts described above in multiple places (separate powerful websites that are on-topic, relevant) linked back to you as described.   Forget about duplicate content.  Start out with original posts and Google and the other robots will rank the source of the information on page one.

At the very least, re-post to:

  • Facebook
  • Google bookmarks (gets it spider-ed immediately)
  • Digg.com Category specific link authority), other bookmarking sites like Reddit, Technorati, Netscape etc. will also help
  • Yahoo Voices, Dzone.com – if you can get past the moderators, these are very strong links and are redistributed at places like Yahoo news, Rioters, MSNBC…
  • Linkedin.com, Google+, Facebook on-topic groups – the more of these, the greater your audience, and, again link authority
  • Activerain.com, Corporateeventchannel.com, Realtown.com, Trulia.com for real estate related; other on-topic portals, paid or free, can create link authority and traffic, and often instant rankings for very competitive local and/or on-topic searches. Example: B2B home business Google search

BTW…

Are you reading from the Rothman guide to social media optimization

Are you still buying from lead generators who mess up your marketplace then sell it back to you populated by your peers?  Are you finding that traditional SEO techniques are futile in competitive industries like travel, hospitality, real estate, Law, Medical… because of the competition from these outdated lead generators and online malls who charge per click, or per lead??  We are the only real social media advertising agency in the world; we can create organic rankings for you for any search, without any spam or SEO tricks; without breaking any search engine or social network rules.  Initial consultation is free 805-827-2450 – for Hospitality Industry, Real Estate Industry, Law, Medical, Consulting, Professional Services, Auto-related: Social Media Advertising Agency, Organic Search Marketing: http://uplog.org

Published at DZone with permission of Israel Rothman, author and DZone MVB.

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