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Jurgen Appelo calls himself a creative networker. But sometimes he's a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Since 2008 Jurgen writes a popular blog at www.noop.nl, covering the creative economy, agile management, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations. And he wrote the little book How to Change the World, which describes a supermodel for change management. Jurgen is CEO of the business network Happy Melly, and co-founder of the Agile Lean Europe network and the Stoos Network. He is also a speaker who is regularly invited to talk at business seminars and conferences around the world. After studying Software Engineering at the Delft University of Technology, and earning his Master’s degree in 1994, Jurgen Appelo has busied himself starting up and leading a variety of Dutch businesses, always in the position of team leader, manager, or executive. Jurgen has experience in leading a horde of 100 software developers, development managers, project managers, business consultants, service managers, and kangaroos, some of which he hired accidentally. Nowadays he works full-time managing the Happy Melly ecosystem, developing innovative courseware, books, and other types of original content. But sometimes Jurgen puts it all aside to spend time on his ever-growing collection of science fiction and fantasy literature, which he stacks in a self-designed book case. It is 4 meters high. Jurgen lives in Rotterdam (The Netherlands) -- and in Brussels (Belgium) -- with his partner Raoul. He has two kids, and an imaginary hamster called George. Jurgen has posted 145 posts at DZone. You can read more from them at their website. View Full User Profile

30 Best Social Media Marketing Books

07.17.2013
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These are the 30 best books about social media marketing, based on reviews, ratings, and age.

Social-media-marketing

Warning!

In this list you will not find books such as Trust Agents (Chris Brogan), Purple Cow (Seth Godin), or Six Pixels of Separation (Mitch Joel). I’m saving those for another list about trust and influence marketing.

You will also not find books such as Groundswell (Charlene Li), Likeonomics (Rohit Bhargava), or Putting the Public back in PR (Brian Solis). I’m saving those for a book list about reputation management and public relations.

And you won’t find The Connected Company (Dave Gray), SocialCorp (Joel Postman), or Socialnomics (Erik Qualman), because I am considering another book list about social business transformation.

Instead… this is purely a list about social media marketing. That’s it. Nothing else.

Enjoy.

This ranking of 30 best social media marketing books is the average of five different rankings: the number of Amazon reviews, the number of GoodReads reviews, the average Amazon rating, the average GoodReads rating, and the number of days since first publication. That means this list shows you a mix of the most popular, best rated, and (relatively) newest books in this category.

# Title Author Year
1

Likeable Social Media
How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Dave Kerpen

2011

2

Light, Bright and Polite
How Businesses And Professionals Can Safely And Effectively Navigate Social Media

Josh Ochs

2012

3

Internet Prophets
The World's Leading Experts Reveal How to Profit Online

Steve Olsher

2012

4

Renegades Write the Rules
How the Digital Royalty Use Social Media to Innovate

Amy Jo Martin

2012

5

Youtility
Why Smart Marketing Is about Help Not Hype

Jay Baer

2013

6

Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Ann Handley, C.C. Chapman

2010

7

Optimize
How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Lee Odden

2012

8

UnMarketing
Stop Marketing. Start Engaging

Scott Stratten

2010

9

Search and Social
The Definitive Guide to Real-Time Content Marketing

Rob Garner

2012

10

Inbound Marketing
Get Found Using Google, Social Media, and Blogs

Brian Halligan, Dharmesh Shah

2009

11

Social Change Anytime Everywhere
How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Allyson Kapin, Amy Sample Ward

2013

12

Duct Tape Marketing
The World's Most Practical Small Business Marketing Guide (multiple editions)

John Jantsch

2007

13

Marketing in the Round
How to Develop an Integrated Marketing Campaign in the Digital Era

Gini Dietrich, Geoff Livingston

2012

14

Social Media Is Bullshit

B.J. Mendelson

2012

15

The New Rules of Marketing & PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (multiple editions)

David Meerman Scott

2007

16

Can't Buy Me Like
How Authentic Customer Connections Drive Superior Results

Bob Garfield, Doug Levy

2013

17

Stand Out Social Marketing
How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

Mike Lewis

2012

18

The Referral Engine
Teaching Your Business to Market Itself

John Jantsch

2010

19

The Social Media Strategist
Build a Successful Program from the Inside Out

Christopher Barger

2011

20

The Zen of Social Media Marketing
An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue (multiple editions)

Shama Kabani

2010

21

Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Paul Gillin, Eric Schwartzman

2011

22

500 Social Media Marketing Tips
Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

Andrew Macarthy

2012

23

Welcome to the Fifth Estate
How to Create and Sustain a Winning Social Media Strategy

Geoff Livingston

2011

24

Social Boom!
How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt

Jeffrey Gitomer

2011

25

Social Marketology
Improve Your Social Media Processes and Get Customers to Stay Forever

Ric Dragon

2012

26

Real-Time Marketing and PR
How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

David Meerman Scott

2010

27

Word of Mouth Marketing
How Smart Companies Get People Talking

Andy Sernovitz

2006

28

Success Secrets of Social Media Marketing Superstars

Mitch Meyerson

2010

29

8 Mandates for Social Media Marketing Success
Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors

Kent Huffman

2012

30

The New Community Rules
Marketing on the Social Web

Tamar Weinberg

2009

Published at DZone with permission of its author, Jurgen Appelo.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)