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4 Clever Ways to Improve your Blog

03.14.2013
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A well run blog or website can be a great asset to a business. There are a lot of people who make serious money by running websites. Contrary to popular belief, one does not need to do a lot of work to create an impressive website, rather, you can simply follow a few steps to ensure that visitors enjoy, love and share your blog. Here are four tips to improve upon your website or blog.

1. Use Social Media Better

Follow better people, build connections, tweet more frequently…

There is a reason that major corporations use social media to gain business. Simply put, social media works to find and retain customers. Of course, a business owner needs to do more than create social media accounts. In fact, a smart website owner should update and work on their social media marketing on a daily basis. Not only should a business take social media seriously, a business owner must link their social media accounts to their website. It is easy to integrate social media into a website. There are plenty of applications that will assist a user in putting share and like buttons on their blog or website.

2. Give Something Away for Free

A blogger should do more to entice visitors. One way for a blogger to get users excited is to give visitors freebies. In reality, everyone loves to get free stuff. The prize does not have to be expensive or exciting. When a blogger offers a small gift, the blog will see a large increase in traffic. An established business may be better off having a contest on a social media outlet. One way business gain followers is by offering a small prize to one random fan. When doing this, visitors will come back to a social media page again and again.

3. Post More Frequently

A blogger must constantly create new content. In reality, a blog is all about content. Realistically, a blogger should post on a weekly basis. A blogger that does not blog often is going to risk losing follows. When a blogger blogs often, he or she will ensure the followers will stay interested and frequently return. Not only that, when posting more content, the site will rise in the SEO rankings.

4. Invest in the SEO of your Blog

Speaking of SEO rankings, a website owner must strive to rank highly for key search terms. Starting out, a website owner must know what keywords that they would like to rank highly for in the leading search engines. When a blogger knows what keywords they want to rank for, they will have the ability to develop a solid SEO plan. Unfortunately, most business owners do not understand the importance of link building. Sadly, many site owners simply obtain a lot of low quality links. In reality, a website owner should obtain high quality links from relevant sources. When getting quality links, a website will do well in the organic search rankings. A website owner must remember; ten links from quality sources is better than 1,000 links from poor sources. If you are not sure about the best ways to build links, consider contacting professional SEO Services for help. Many are quite generous in the advice they give over their free consultations.When a business owner takes their site seriously, they will gain a lot more traffic and make a lot more money. In reality, it should not be difficult for the average person to improve upon their existing website. Tons of affordable SEO Packages are available from reputable SEO Agencies.

Published at DZone with permission of David Shaw, author and DZone MVB.

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