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Adi is a social business blogger and community manager that writes for sites such as Social Business News and Social Media Today. Away from the computer he enjoys cycling, particularly in the Alpes. Adi is a DZone Zone Leader and has posted 1129 posts at DZone. You can read more from them at their website. View Full User Profile

6 stages of social business adoption

01.07.2013
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The Social Organization  outlines six distinct stages organisations go through on their way to becoming a social business.

  1. Folly – when people think social media is a waste of time
  2. Fearful – when people are scared of giving people a voice
  3. Flippant – neither fear nor fervour.  Build and pray approach.
  4. Formulating – when value is seen and strategies attempted
  5. Forging – where people integrate social media into their daily lives and it breaks out of a community manager/marketing dept responsibility
  6. Fusing – the most advanced attitude, when social media philosophies are at the heart of everything we do.

Which stage are you at?