Stacey Schneider is focused on helping evangelize how cloud technologies are transforming application development and delivery for VMware. Prior to its acquisition, Stacey led marketing and community management for application management software provider Hyperic, now a part of VMware’s management portfolio. Before her work in the cloud, she also held various technical leadership positions at CRM software pioneer Siebel Systems, including Director of Technology Product Marketing, managing the Technology Competency in Europe, and the Globalization professional services practice. She was also a part of Siebel’s Nexus project, which focused on building portable web applications that could be deployed across java application servers as well as .NET. Stacey is also the managing principal of SiliconSpark, a consulting agency that has helped over 12 software companies go to market on the web and across the cloud over the past 4 years. Stacey has posted 39 posts at DZone. You can read more from them at their website. View Full User Profile

APPsolutely Amazing! VMworld, vCloud Suite, Application Director and APM

10.09.2012
| 1388 views |
  • submit to reddit

VMworld is off to a roaring start. New VMware CEO Pat Gelsinger took the main stage this morning in front of 8,000 customers and partners and lost no time touting the advances in the VMware stack. Stressing VMware’s commitment to help customers embrace a multi-cloud stack, Gelsinger announced an expanded vCloud Suite that directly supports our vision of the Software Defined Datacenter (SDDC). To goal of the SDDC,  Gelsinger describes is to see, “everything virtualized and everything delivered as a service through automated data center management software.” For more on the vision of the SDDC, check out VMware’s video from Steve Herrod, VMware CTO, Steve Bartoletti, from Forrester Research and more.

The vCloud Suite, which was only launched in August, now includes expanded vCloud Automation Center, courtesy of theDynamicOps acquisition earlier this summer, which provides a service governor, complete with a cross-cloud storefront that lets users deploy apps safely and dependably across cloud environments. Also, one of our own vFabric products, Application Director, graduated to the vCloud Suite.

This is an important step for Application Director as it is the gateway for how applications are loaded onto your cloud infrastructure. Last month, I wrote on how IT Will Come Out On Top Of The Cloud, where we build the business case for IT to build out their own private clouds. Let’s summarize the facts from that post that build this argument:

  • Gartner reported that spending on public cloud services will be $109 billion this year, up from $91 billion from last year’s spend. And it will nearly double to $207 billion by 2016. That’s a consistent increase of over 20% each year, and the fastest growing area of spend according to their predictions.
  • PricewaterhouseCoopers (PwC) has data that shows large enterprises (averaging $500MM in revenue a year) “leak” as much as 30% of their IT budget outside of IT’s purview and ledger. Not only do these costs surprise the CIO, but they also fall outside of IT’s ability to govern, secure and maintain compliance. And of course, when things go wrong, IT is drawn into help troubleshoot a solution they have little knowledge of, exhausting resources very quickly.
  • Aberdeen Group gave CIO’s a clear incentive last year to build private clouds citing that the private cloud saves a total of 12% combined annual cost savings over public clouds on a per-application basis.  Of course, this only improves with scale. Based on working with thousands of customers making the transition to virtualization, VMware recommends that any organization with over 50 virtual machines in the cloud should be hosting those virtual machines internally.

So the message is clear: in order to remain relevant and in control, IT is challenged to build out their own self-service clouds that attract internal users to load their applications on internally controlled clouds versus leaking to the public clouds. Fast forward to today’s announcement on vCloud Suite, and we have a major step to provide a self-service portal that users can design and deploy their applications autonomously. This is the evolutionary separation of IT and DevOps that we have been predicting for sometime. To see what this will look like from an end user’s point-of-view, check out the video below:

 

This isn’t the whole story though. The next end user service, once the app has been deployed, is the management tool. How do users become self-sufficient DevOps teams? VMware’s answer is Application Performance Manager (APM). Built just like Application Director to be an end-user service on a vCloud powered infrastructure, its the end users answer to how their application is running—helping them to understand everything from transaction performance, to middleware monitoring and getting gritty with the byte code instrumentation for Java apps. To see an amusing video on what this means to end users, check out the Seth McClusky video above. But for IT and virtualization admins, the impact should be clear: these are the end-user services that get them untangled from apps and keep them focused on building reliable, secure, and scalable clouds to power the business.

Partners Are Part of this Story Too

Gelsinger also redoubled his commitment to partners. The Software Defined Datacenter must remain open to all innovation, whether internal or commercial. As such VMware is doing everything we can to ensure that IT stays in the driver seat with the vCloud Suite, but the target clouds and apps are completely open. We’ve developed cloud connectors, delivered Application Director able to support any app on any cloud, and have invested in the Cloud Application Management Marketplace Beta in order to speed up how users consume application components when building applications to be deployed and managed. Partners have contributed over 50 different application blueprints, services and scripts (Application Director), as well as plugins for Hyperic that works as part of APM.

If you are at VMworld in Barcelona this year, check out the Application Director hands on lab in Hall 6 or visit the VMware booth on the Solutions Exchange show floor and get a demo of Application Director and APM at work. Also, you may want to check out these sessions:

WEDNESDAY, OCTOBER 10

THURSDAY, OCTOBER 11

 

About the Author: Stacey Schneider has over 15 years of working with technology, with a focus on working with sales and marketing automation as well as internationalization. Schneider has held roles in services, engineering, products and was the former head of marketing and community for Hyperic before it was acquired by SpringSource and VMware. She is now working as a product marketing manager across the vFabric products at VMware, including supporting Hyperic. Prior to Hyperic, Schneider held various positions at CRM software pioneer Siebel Systems, including Group Director of Technology Product Marketing, a role for which her contributions awarded her a patent. Schneider received her BS in Economics with a focus in International Business from the Pennsylvania State University.
Published at DZone with permission of its author, Stacey Schneider. (source)

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)