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Bootstrap Marketing is a marketing agency focused on big data. Our principals each have 30+ years experience in marketing the solutions and technologies that make up big data – data warehouses, integration, business intelligence – and we understand this market inside and out. We are uniquely positioned tohelp big data companies sharpen their positioning or help companies in adjacent markets develop their big data value proposition and go to market. We work with high-tech companies of all sizes from SAP and Lenovo to angel-funded start-ups like Treasure Data and Metric Insights, and we understand the marketing and business challenges that go along with each stage of a company’s life-cycle. Our approach to doing business is agile, results focused, open and honest. We strive to live up to our company tagline: Marketing. Done Smart. Done Fast. Bootstrap is a DZone MVB and is not an employee of DZone and has posted 16 posts at DZone. You can read more from them at their website. View Full User Profile

Bootstrap’s Top 10 Big Data Predictions for 2013, Part 1

02.21.2013
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Big data is one of the dominant marketing topics of 2013 and Bootstrap believes that every technology related company needs to define their big data positioning and value-proposition. Since we’re still in the season of predictions, we pulled together Bootstrap’s Top 10 Big Data Predictions for 2013. These predictions are a mix of serious and frivolous thoughts on the state of the big data market as it enters what we believe will be a turbulent year.

Here is part 1 of our predictions:

1. 50% of all IT and technology predictions made for 2013 will involve the term “big data.”
2. 100% of generation Y – Millennials assume “big data” and “Hadoop” are the same thing.
3. The debate around big data will get more granular and focus on the 2nd and 3rd V’s – variety and velocity – now that the first V – volume – has largely been addressed.
4. The first half of 2013 will see the continued big data free-for-all but, in the second half of the year, we expect a wave of consolidation activity and to see leaders emerge in the big data market.
5. Cloud big data platforms will become a reality led by Amazon Redshift and followed by a pack of emerging contenders.

 

Published at DZone with permission of Bootstrap Marketing , author and DZone MVB.

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