Big data is one of the dominant marketing topics of 2013 and Bootstrap believes that every technology related company needs to define their big data positioning and value-proposition. Since we’re still in the season of predictions, we pulled together Bootstrap’s Top 10 Big Data Predictions for 2013. These predictions are a mix of serious and frivolous thoughts on the state of the big data market as it enters what we believe will be a turbulent year.
Here is part 1 of our predictions:
|1.||50% of all IT and technology predictions made for 2013 will involve the term “big data.”|
|2.||100% of generation Y – Millennials assume “big data” and “Hadoop” are the same thing.|
|3.||The debate around big data will get more granular and focus on the 2nd and 3rd V’s – variety and velocity – now that the first V – volume – has largely been addressed.|
|4.||The first half of 2013 will see the continued big data free-for-all but, in the second half of the year, we expect a wave of consolidation activity and to see leaders emerge in the big data market.|
|5.||Cloud big data platforms will become a reality led by Amazon Redshift and followed by a pack of emerging contenders.|