Fascinating talk below from Stanford's Robert Kraus on community building. This talk focuses on ways to build members' commitment to online communities, based on theories of social identity and interpersonal bonds. It provides an overview of the relevant theory, describes results of 6 months of field research and examines different approaches to moderating the content in a group influence social identity and interpersonal bonds. Finally, it illustrates a number of design claims that translate the abstract principles from the social sciences into concrete design choices.
Like this piece? Share it with your friends: