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Adi is a social business blogger and community manager that writes for sites such as Social Business News and Social Media Today. Away from the computer he enjoys cycling, particularly in the Alpes. Adi is a DZone Zone Leader and has posted 1290 posts at DZone. You can read more from them at their website. View Full User Profile

Community building lessons from Robert Kraus

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Fascinating talk below from Stanford's Robert Kraus on community building. This talk focuses on ways to build members' commitment to online communities, based on theories of social identity and interpersonal bonds. It provides an overview of the relevant theory, describes results of 6 months of field research and examines different approaches to moderating the content in a group influence social identity and interpersonal bonds. Finally, it illustrates a number of design claims that translate the abstract principles from the social sciences into concrete design choices.