Social Business Zone is brought to you in partnership with:

Adi is a social business blogger and community manager that writes for sites such as Social Business News and Social Media Today. Away from the computer he enjoys cycling, particularly in the Alpes. Adi is a DZone Zone Leader and has posted 1288 posts at DZone. You can read more from them at their website. View Full User Profile

Crowdsourcing improvements in elderly care

07.09.2013
| 2309 views |
  • submit to reddit

mensch ärgere dich nicht 2I wrote last month about the PCORI Challenge, which hoped to crowdsource improvements to healthcare by soliciting ideas from patients and other interested parties via the WellSpringboard website.

The platform is a simple one.  A person has an idea for a research project.  They then record a video explaining their idea.  WellSpringboard then post this video to the site, give it a funding goal and then promote the idea via their social media channels.  Once enough people have funded the project, it is then opened up to researchers who apply to carry out the research.  These applications are reviewed by a combination of the general public and a board of scientists.  So it’s a combination of crowdsourcing ideas and crowdfunding the research.

A similar project is being run in Sweden using the Finnish crowdsourcing platform Innopinion.  They have teamed up with Swedish Care International to come up with some innovative ideas to improve the care of elderly people in Sweden.  The project is in honour of Swedens Queen Silvia, who is 70 this year, with the Queen Silvia Nursing Award given to the best idea eminating from the competition.

It's hoped that the platform will engage around 10,000 nurses in the idea creation process.  In addition to turning to the crowd for brainstorming, it's also hoped that the crowd will help to evaluate the ideas generated.

Innopinion CEO Tom Laine was excited about the prospect of the campaign and the possiblities of achieving something of real social value.

“I don’t recall we’ve ever had an idea campaign that was of this great importance, and we’re truly proud and honoured to be running this particular campaign.” he told me last week.

Laine was hopeful that a successful implementation of this project will encourage similarly worthwhile crowdsourcing endeavours to come forward.

“It’s not just about collecting ideas, anyone can do that, but wisdom truly is in the crowds as they say, and we’re leveraging it to the max in evaluating the ideas within the crowd - our technology enabling this is quite unique!”.

The competition will kick-off in September and will run until the middle of November, with the winning idea announced in December.