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Adi is a social business blogger and community manager that writes for sites such as Social Business News and Social Media Today. Away from the computer he enjoys cycling, particularly in the Alpes. Adi is a DZone Zone Leader and has posted 1174 posts at DZone. You can read more from them at their website. View Full User Profile

Excessive choice in social networks

02.20.2013
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The idea that too much choice can be bad for making good decisions is not a new one. It has achieved widespread acceptance as part of Braess' Paradox, which stated that adding extra roads can worsen congestion, whilst removing them can ease traffic flow. It's a process that has been proven in a number of cities.

Does it apply to social networks though? A new paper from the University of Amsterdam has set out to investigate how extra choices can produce poorer results within a social network.

As previously said though, whilst interesting, this is not a new concept. Below is an interesting TED talk from Barry Schwartz from back in 2005.