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Reimagining the way work is done through big data, analytics, and event processing, Chris is the cofounder of Successful Workplace. He believes there’s no end to what we can change and improve. Chris is a marketing executive and flew for the US Navy before finding a home in technology 17 years ago. An avid outdoorsman, Chris is also passionate about technology and innovation and speaks frequently about creating great business outcomes at industry events. As well as being a contributor for The TIBCO Blog, Chris contributes to the Harvard Business Review, Venture Beat, Forbes, and the PEX Network. Christopher is a DZone MVB and is not an employee of DZone and has posted 305 posts at DZone. You can read more from them at their website. View Full User Profile

Facebook Home shows us the post-app world

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Facebook’s Home went live on Google Play today for the owners of a select few Android phones, ushering in the post-app era. Not only did they bring the future, they also managed to become a mobile force to be reckoned with without the painful work of launching an OS and phone. Very smart.

This doesn’t mean that Facebook is necessarily forever in our future. We think there are lots of challenges ahead for Facebook as people become less enthusiastic about a platform that has to change to please advertisers in ways that compromise their core value proposition. Even so, this is interesting.

How it works

Facebook Home becomes the user interface and replaces the need for a traditional home screen. That makes Facebook the doorway that all other apps must pass through to speak to the consumer and puts Facebook controls like Status, Photo or Check-In on every screen. Even better, you can use Facebook Messenger simultaneously with any other app, making Facebook the easiest way to have running conversations without ruining productivity.

Switching between social apps is so 2012.

What it means

Facebook Home enables the social platform to be ever-present, making it the platform for a user’s every communication. It is easy to see where this goes as the end of phone carrier texting, phone calling (already working in Canada) and other things that are connected to the legacy idea of the smartphone fall away in favor of the smartdevice. Cheaper, more convenient and built into the fabric of our relationships. Facebook Home is a life filter.

Published at DZone with permission of Christopher Taylor, author and DZone MVB.

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