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Michael Brenner is senior director of global marketing for SAP. He is also author of the B2B Marketing Insider blog and cofounder of social news site Business 2 Community. Michael is a DZone MVB and is not an employee of DZone and has posted 101 posts at DZone. You can read more from them at their website. View Full User Profile

The Future Of Marketing E-Book

08.02.2013
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Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication.

Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want.

This was my prediction about the future of marketing. That the truly “social business” will use all of its employee resources to communicate with buyers, customers, partners and potential future employees.

And marketing can play the leading role in helping us make this transition. But I was curious to hear what some of the greatest minds in marketing and social media saw as they considered the future of marketing.

This is their story . . . Over the course of 4 months, I interviewed 23 marketing leaders and created the “future of marketing” series. The articles generated a ton of interest, insightful comments, new readers and helped me make a few new friends.

Now, the amazing team at Velocity Partners have designed this ebook to help you get to know these marketing leaders and to get at the heart of what the interviews revealed.

It’s a hugely exciting time to be a B2B marketer and the expert interviews show just how fast moving, diverse and downright interesting this whole thing is. If you haven’t already, read the full interviews – they’re well worth your time. Finally, I want to give a massive thank you to Velocity Partners and all the experts in the series. It was more than a pleasure talking with you – it was an education.

So check out the ebook. Read the interviews and tell me what you think the future of marketing will bring?

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