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A great mobile experience needs

06.12.2013
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In my previous post in this series on mobile ‘Good governance signals right mobile direction’ I said mobile is one of the key drivers for the transformation of intranets into digital workplaces which could become mobile workplaces but progress is patchy.  It is no surprise if I say setting the right direction for your organisation with mobile is critical.  Having some good governance principles helps you to continue in the right way and underpin your strategy.

We also need to give people a great mobile experience.  But what exactly does that mean?  Here are my thoughts on what is needed to achieve this in my last post in this series.

Mobile audience

Firstly, you need to make sure the people who will benefit the most are able to use a mobile device.  You need to be clear who will benefit from having a mobile device.  It probably will not be everyone.  Even if it is, you will need to prioritise who has the greatest need.  Factors like the number of people involved, time spent away from their place of work and what contribution they can make, will help decide the greatest need.

When you have the right people then you can find out what information and which services they most need, when they need to use them and how they need to use them, to be able to design and test for a good mobile experience.

Mobile devices

Secondly, you need to choose which mobile devices are the best tool to help people with their work.  For example, is it a laptop, tablet, or smartphone, or maybe a combination of more than one of these that is needed?  Will you let people bring their own devices to work or will your organisation provide them?  These decisions are critical and will depend on your organisation’s corporate values, type of employees, security, funding and speed of adoption.  Once these decisions have been made you can then focus on how you start to create a good mobile experience.

Once you know how to support the type of devices and size of screens being used, and the main purpose people will be using their mobile device for, you can start to create a good mobile experience.

Mobile platform

Lastly, you need to make sure you have the right infrastructure to support the needs of mobile workers in your organisation.  This means access to the information and tools needs to be 24/7 and not just normal working hours.  It means business continuity plans must include how people will still have mobile access to what they need for work.  Your organisation needs to consider the different mobile operating systems and devices it will support; what is the cost; what should be the limit; which systems and devices will have most overall benefit?

You also need to give a fast connection when mobile workers need it for their work to the information and tools.  Why would you want a mobile device if you find it takes ages to connect to any content or services you need to use?

Good mobile experience

So, what is needed for a great mobile experience?  These bullet points help summarise the posts on mobile:

  • A mobile strategy aligned to business needs
  • Supported by a governance framework
  • Helping meet the needs of people using mobile devices
  • Research and test with mobile users
  • Get the infrastructure in place
  • Have a policy on using mobile users for business purposes

If you need any more information please contact me.

Published at DZone with permission of Mark Morrell, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)