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How Chiropractors Can Use Social Media to Grow Their Practice

03.20.2014
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If you are a chiropractor, the internet can be a very valuable tool that you can use to spread the word about your practice. These days, more people than ever are using the internet to search for health and wellness information and find out about health practitioners in their area. Many of these people might become your potential patients – if you know how to catch their attention with social media.

However, if you are not using social media to its full potential, you could be missing out. Try something now – when you search “chiropractors in (your town)” does your name come up on the first page of results? If not, you could be missing out on a lot of potential patients through the internet, online marketing and social media.

Using social media has a number of benefits for your business. First of all, it is much less expensive yet more effective than other previously used methods of chiropractic advertising. Also, it is faster and more direct than putting out an ad in the newspaper or on the radio. Social media also helps you to target your efforts to your ideal client, so that you can make your marketing campaign more effective.

First of all, you will need to start with a good quality chiropractic website. It should showcase your practice and present all of the information that your patients need to know (location, rates, contact info) in an attractive and easy to understand way. So if you already have a chiropractor website for your practice, here are some important tips about social media and online marketing that you need to know.

Social Media Helps Encourage Word of Mouth

By using social media, people are able to tell their friends and family about important things that matter to them, as well as the businesses that they like. In fact, many studies show that health information is one of the most commonly shared topics on many social media sites.

Whenever you go above and beyond to make a patient’s experience better – they might share that story on their social media networks, which creates a positive image of your practice.

In order to take advantage of this, make sure that your social media profiles are filled out and active – as well as making sure that they have links back to your website.

Offer Helpful Information

Social media is not just about promoting you; it is about offering your followers and friends valuable, interesting or entertaining content. Try to think about what you could offer that your followers would engage with, comment on and potentially share.

For example, you could post YouTube videos on your Facebook account about various therapeutic back exercises and spinal adjustments, which patients might find helpful. Also, you can provide attractive infographics or informative blog articles as well.

Advertise Promotions

You can also use your social media accounts to spread the word about promotions, cancellations, last minute schedule openings and much more. Your Facebook Page or Twitter feed is a great way for your patients to stay up to date on special events and promotions so that they can take advantage of them.

Social Media is a Conversation

Remember, social media is not about talking “at” people, it’s about talking “with” them. Engagement is key to a successful campaign. You want to communicate with your patients, so encourage them to ask questions and leave their comments. Take the time to respond to them with thoughtful and helpful answers. Also, retweet your follower’s Tweets and share their posts. When a patient sends you a message or mentions you online, make sure that you acknowledge them. You can also take place in Twitter chats and other events that are relevant to the chiropractic industry.

With these tips, you should be able to start your own social media campaign for your chiropractic website. Of course, social media isn’t something that you can set up once and then forget about – it’s an ongoing process and you get out of it what you put into it. When you put in the effort and the right techniques, using social media can be a powerful way to get more traffic to your chiropractor website and spread the word about your practice.

Christine Ramirez is a chiropractor who has been working in the business for 10 years. She is interested in health, fitness and technology. 

Published at DZone with permission of Paul Andrews, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)