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Adi is a social business blogger and community manager that writes for sites such as Social Business News and Social Media Today. Away from the computer he enjoys cycling, particularly in the Alpes. Adi is a DZone Zone Leader and has posted 1174 posts at DZone. You can read more from them at their website. View Full User Profile

How important are emoticons?

05.16.2013
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It’s well known that communicating online is not as rich as communicating face to face.  You lack the audio visual clues that come with talking physically to someone, and this can often lead to misunderstandings.  In the corporate world where clarity is important, that’s not good.

For most of the last 10-15 years, emoticons have attempted to help provide greater context to our written words online.  A smiley face or a wink can defer the tone we intend for a particular message.  By and large this works reasonably well, but of course it’s hard to escape the idea that the humble emoticon is a bit too childish to have a place in the serious world of commerce.

An interesting collaboration between Facebook and Berkeley university may help to shift your opinion a little.  Facebook teamed up with psychology professor Dacher Keltner to attempt to make emoticons better and more reflective of the actual emotions we experience.

“This all began we were looking at the kind of issues people were reporting to Facebook,” Facebook engineer Arturo Bejar said in a recent interview. “The reports had to do with things Facebook didn’t need to act on, but things people should address–what should happen when you say something that’s upsetting to me or put up a photo I didn’t like?”

They wanted to make people just a little bit kinder to each other, both for altruistic reasons but also to cut down on support requests for things outside of their control.

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The result has been seen within the recent Facebook Stickers update.  The new emoticons were designed by Matt Jones, a Pixar illustrator who worked with Keltner to come up with his creations.  The aim was to make the emoticons more accurate representations of our faces when experiencing different emotions.

They wanted also to capture some of the emotions that have historically been difficult to capture in emoticon form, such as sympathy or embarrassment.

To help achieve this they wanted to make the emoticons dynamic images rather than static ones.  The movement before and after the actual expression helps to create context and understanding.

Does it work though?  I think the jury is still very much out.  A study in 2007 cast doubt on the value of emoticons because they are conscious acts rather than unconscious.  With just 16 emoticons from the Keltner and Jones partnership currently available on Facebook (from a set of 50 that were created), time will tell how effective they’ve been. Would you be happy to use emoticons in your internal social networking or does nothing beat old fashioned face to face communication?