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How to improve customer engagement marketing

02.04.2014
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There is no doubt that customer engagement is key in the building of a business empire. Means of marketing and advertising have changed today. More convenient channels such as social media have risen to the occasion. How powerful is the opportunity to store and share vital documents, messaging and information through the cloud? As these technological changes are dominating the scene, it is very important not to forget the longterm, personal touch of your outreach – more commonly referred to as customer engagement marketing.

Customer engagement marketing refers to the interaction of service or product producers with their audiences through different platforms for long-term effect. As a marketing tool, content is increasingly turning out as a means of customer engagement. Many companies have come out to utilize social channels like Facebook to promote this content, their brand, and their products. It is seen as a simpler way of reaching the public to provide the feeling of belonging.

Now, more than ever, it is becoming easier to track consumer trends via the internet. In the long run, this increases the likelihood of a customer to embrace the use of a particular product and become loyal to a brand. One asks the question, how do you effectively engage customers? Is a question that bothers many people. Below are some of the tips you can take advantage of in achieving good results in customer engagement marketing.

Showcasing testimonials on your site

It is important to show the consumers of how exactly things work. It is believed that most people get to learn of a new product from friends and peers. Through testimonials, potential customers are enabled to see and experience how your service or product works. It is advisable to set up a forum on any social media that will help your audience to exchange views about the same.

Lay down strategies to encourage customer interaction on social media

Among your many customer engagement marketing strategies, use of social media to flood your site with multiple clients is very vital. Inclusion of links to your site is part of what you can do to ensure interaction with your customers. Don’t create accounts and forget about them. Always monitor and moderate the exchange of information on your blog to provide explanation on critical inquiries.

Move around to your target audience

You can achieve this by coming up with polls and calling on people to complete them. One trick is not to expect people to visit your blog by themselves, go to sites with market potential online and interact with them. Get their views and let them feel like you really want to understand what they like.

Come up with a loyalty program

There are many ways to see to it that this is achieved. For instance, you can come up with a customer engagement marketing program that involves loyalty cards. This may be designed in such a way to make transactions easier and favorable for such customers. These are the people that will openly provide the views on how you can improve your product. Through such a program, it is easier to get your clients talking about your brand. Try these tips and watch the number of people flocking to your site increase. Believe it or not, they will be more than enough for your marketing needs.

Published at DZone with permission of its author, Shany Dembak.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)

Comments

Jobette Escobanas replied on Wed, 2014/09/03 - 5:52am

I hope you give resources or example of loyalty program

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