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Director of Online Marketing for Salesforce Work.com. Fascinated with all aspects of digital marketing and social business. David has posted 99 posts at DZone. You can read more from them at their website. View Full User Profile

How to Pursue Innovation with Marc Benioff

10.06.2013
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A wonderful excerpt from our CEO Marc Benioff’s book “Behind the Cloud”. Marc describes the process behind the creation of Salesforce and the excerpt is littered with wisdom. With Salesforce nabbing the most innovative company by Forbes award for the third year in a row, it would be wise to take note.

I came up with the idea about how to build salesforce.com in my sleep. Literally. I had a weird dream in which I envisioned Amazon.com, but instead of the tabs with Books, CDs, or DVDs, they said Accounts, Contact, Opportunities, Forecasts, and Reports. After this dream, I had an almost crystal-clear picture of where we were going. The words of Walt Disney rang in my mind: “If you can dream it, you can do it.” That said, I had no idea how we were going to get there.

Everything rested on inventing the technology to enable an Internet-based service that could be used simultaneously by masses of people. Salesforce.com creates a lot of noise with its guerilla marketing stunts, but the engine that really drives our company—the one effort that our success wholly relies on—is producing a service that customers love. The extravagant parties wouldn’t be enthusiastically attended; the gonzo tactics wouldn’t be receiving their commissions if we were not offering a service that delivered everything we promised.

Originally posted HERE

Published at DZone with permission of its author, David Austin.

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