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Director of Online Marketing for Salesforce Work.com. Fascinated with all aspects of digital marketing and social business. David has posted 99 posts at DZone. You can read more from them at their website. View Full User Profile

How to Shift Mindset in Your Organization

09.06.2013
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Good post from the Harvard Business Review on introducing new ideas into your organization and shifting the mindset, even if you aren’t necessarily backed by formal authority.

Take a look at what the “idea entrepreneur” does. This is the new type of cultural player—idea-driven people like Gawande and Paltrow, Michael Pollan (food), Cesar Millan (dogs), Blake Mycoskie (business = philanthropy), and many others—who reach large audiences and gain widespread influence.

These are independent operators. They’re wealthy and famous. They publish books and appear on TV. But do their methods of idea-spreading apply to the office-dweller, the organizational citizen, the manager or executive? The answer is yes, with some modifications.

Originally posted HERE

Published at DZone with permission of its author, David Austin.

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