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How Will Marketing Help Create Successful Business

02.19.2013
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Understanding your marketing strategies will help your business be successful. A marketing strategy is a process that combines all of the business’s marketing goals into one major marketing plan. You will be able to come up with the best marketing strategy by doing your marketing research. Your marketing strategy should help you achieve the maximum profit potential for your business, and sustain a competitive advantage in the market place.

The Characteristics of Your Consumer

Consumers all share the same common characteristics, which are: demographics, behavioral buying, and psychographics. Once you understand your demographics, the behavior of your consumers, and how psychographics’ plays a role in the buying market, then you can target your audience. In order to come up with a great marketing strategy you need to first be able to identify who is buying from you, when they are buying from you, and how often they are buying for you. In order to know who is buying from you, you will need to figure how to target them. Maybe you will target your consumers around the Christmas holidays, their birthday, or the opening of a new store. Once you have identified when you will target your consumers, you will then want to come up with a reason why you are targeting them. If you don’t know why you are targeting them, then they won’t know why they need your business.

Understanding Your Consumer’s Buying Behavior

When you are working on your marketing strategy you want to be able to really know the age, location, income of the type of consumers you are trying to market to. Understanding the behavior of your consumers is very important; this will tell you what they are using the product for and what their response is to that item. You will also want to know what they are buying from you, how often they are buying and how are they buying from you; are they buying from you at full price, or do they wait until a sale comes along before they will buy anything? These are questions you need to be asking and answering when you are marketing to your consumers.

Keeping Track of Your Progress

In order for marketing strategies to be effective you have to be able to track and reflect upon your progress. Since you cannot be everything to all people you have to pick the type of consumers you are going to be successful with. When you target your audience you want to not just explain the features of your product, but you really want to take time to explain to them the benefits of your product. You want to explain to your consumer what the product will do for them. Although you may be excited about the features, they could probably care less. If you are able to create an emotional connection with the product and the consumer you have a good chance of being successful with your marketing plan. Understanding why your consumers buy from you is important. When your customers need help, you want to have instilled in them such a great marketing strategy that they come looking for you each time.

 

Published at DZone with permission of David Shaw, author and DZone MVB.

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