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A tattooed digital marketer. I love baseball, the Braves, coffee, and innovative thinking. I can always be found on twitter or at a local ball field. Active and always smiling Will has posted 50 posts at DZone. You can read more from them at their website. View Full User Profile

DZone Welcomes: Michael Brenner, Content Marketing Expert

01.21.2013
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I recently caught up with new Most Valuable Blogger (MVB) and marketing extraordinaire Michael Brenner, whose B2B Marketing Insider explores business-to-business marketing strategies: content marketing, social business solutions, and more. Michael has already started contributing to DZone with his article "Is Empathy the Key Ingredient to a Social Business?" in the Social Business Zone.
 

Welcome to the MVB program!  What are your areas of expertise?

  • B2B Marketing
  • Content Marketing
  • Social Business
  • Personal and Social Branding


Tell us a little bit about your professional career. How long have you been in the business?

I've been in the industry for 20 years, beginning in sales/support for Nielson, and then moving to the startup world after about six years in the corporate world. I worked with two startups -- which was a big change considering my then-background with corporate, old-fashioned methodologies.  I'm now the Senior Director of Marketing at SAP.

What types of marketing have you worked with?

I've done everything from having big, multi-million dollar budgets to zero monetary dollars. Also, I am well-versed in personal and social branding in addition to specializing in content marketing.

Who was your first professional inspiration?

The first CMO I worked for quickly taught me one very valuable lesson: Never hand out a dollar without a budget and business plan. In fact, one of my first projects was shut down after my research revealed that we were spending too much money for the return we would have received for the investment. It was a really tough thing for me to do because I knew that my research could lead to a lot of people losing their jobs. Thankfully, though, it worked out because everyone was reassigned to a different project…Though the Project Manager wasn't too pleased with me.

Let's take off the work gloves. Do you have any hobbies?

My four kids are certainly my biggest hobby. I'm a family man through and through. I also like running, but it's sometimes hard to manage your miles…if you know what I mean.

Do you like any sports?

College football, college basketball…and, when they're winning, I like to watch the Eagles. This past year was tough, being an Eagles fan.

What's been your proudest moment?

I'm a very passionate family man -- I wear my emotions on my sleeve and love my kids. But professionally, this past year, I had a very successful blog program that I implemented and it has exceeded all expectations! 

Published at DZone with permission of its author, Will Soprano.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)

Comments

Michael Brenner replied on Tue, 2013/01/22 - 2:34pm

Thanks Will. I really appreciate the coverage and the MVB honor!

Murris Johnson replied on Mon, 2013/07/08 - 3:38pm in response to: Michael Brenner

I would like to personally thank you Michael B. for taking the time to let Will ask you a few questions, and then letting him share them with the rest of us.

I cannot help but focus more on the fact that you are into sports, basketball to be specific. The reference to the Eagles when they are in the winning fashion was pretty funny too; since a lot of us feel that way about other sports teams out there.

It's also good to hear that family is important to you, although you have had a measure of success. I am hoping that my site which covers sports apparel, socks to be specific ( check it out ), will someday be successful. Again, thanks for taking the time to share your answers and views with the rest of us.

PS: Thanks to you too Will

Jennifer Cohen replied on Sun, 2013/11/17 - 7:33pm

I am a marketing student and Michael Brenner is a true inspiration for me. Given the experience he has, I think he would make a good mentor for any students trying to get their feet wet in B2B marketing and social branding. I also agree with his point that you should never spend money unless you already have a good business plan in mind. That is a very important point.

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