Social Business Zone is brought to you in partnership with:

Hearsay Social empowers global sales forces to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution enables sales representatives to quickly and easily move beyond yesterday’s sales tactics and adopt today’s leading social-selling techniques. The Hearsay Social platform boosts sales productivity and incorporates best practices while ensuring brand integrity and compliance for even the most regulated industries. Tens of thousands of salespeople worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, and Twitter. Hearsay is a DZone MVB and is not an employee of DZone and has posted 78 posts at DZone. You can read more from them at their website. View Full User Profile

Join Forrester, Primerica, and Hearsay Social to learn the CMO’s new job

  • submit to reddit

What’s the CMO’s new job?

That’s precisely the question we’ll be tackling in next week’s webinar, The CMO’s New Job: Social Sales. The event, which takes place on Wednesday, September 25th at 9 AM, will explore how the role of the Chief Marketing Officer has dramatically changed over the past few decade.

Gone are the days when a CMO could be successful with just a high-profile TV commercial, direct mail campaign, or sports-team sponsorship. Today, mastering a multichannel strategy that also delivers ROI to the business is essential.


Guest speakers joining the webinar are three experts from the social sales and marketing space, including an analyst from Forrester. From left to right:

  • Nate Elliott (@nate_elliott),VP, Principal Analyst, Forrester Research, Inc. 
    Nate helps companies develop interactive marketing strategies for global and emerging markets, and is focused on branding channels such as social media and online video advertising. Earlier this year, Forrester Research published The Forrester Wave™: Social Relationship Platforms, Q2 2013.
  • Duane Morrow, EVP Marketing and CMO, Primerica Life
    Last September, Primerica announced it had selected Hearsay Social to power its social media success.
  • Clara Shih (@clarashih), CEO and Founder, Hearsay Social

On next week’s webinar, Nate, Duane, and Clara will discuss the biggest change in the CMO’s world. Additionally, they’ll cover strategies and techniques that CMOs and their marketing organization must implement in the social media era in order to drive business and exceed expectations.

Looking forward to seeing you there!

Register for “The CMO’s New Job: Social Sales” here.

Published at DZone with permission of Hearsay Social, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)