Tech Marketing Zone is brought to you in partnership with:

I have worked across multiple industries from Nursing,to Lecturing, Private Health Consultancy and Management of a College. I have always worked deeply with people and business owners using a variety of skills and experiences. I love people, business and psychology and that is why I have fallen madly in love with and trained as a social media consultant. It ties everything up beautifully. Kay is a DZone MVB and is not an employee of DZone and has posted 18 posts at DZone. You can read more from them at their website. View Full User Profile

Joint Venture Partnerships With Internet & Social Media Marketing Experts

  • submit to reddit

 The key to successful online marketing is this:  Don’t try to do it all yourself find a Joint Venture Partner!  If you don’t, you will end up getting overwhelmed and frustrated.  Do what you do well, and find joint venture partners who do the things that you can’t do.  The key is finding the right people to JVP with.

Getting Your Product To Market Is A Piece Of Cake With Joint Venture Partnerships

Say you have a great product that will sell very well but no mailing list, no affiliates, nothing.  You would do well to find  a brilliant internet marketer,  who knows your niche, has  tens of thousands of subscribers in his mailing list, but who doesn’t have a product.   Next, identify a social media expert who is genuinely interested in your product and who will spread the word.  Then, agree a profit share, draw up contracts and you are good to go immediately.  This is the beauty of Joint Ventures.

You might be tempted to try and learn everything and do it yourself so that you don’t have to share the profits.  However, it will take you much longer to get going, you will sell fewer products and you will be using your energy and time learning how to do things that someone else can do quickly.  Joint Ventures are definitely a more profitable way forward.
When you joint venture with an internet marketer or social media expert, you can ask him (or her) to send an endorsement of your product to his existing mailing list and out to her followers, so you do not need to worry about collecting subscribers  or growing a following from scratch.  It’s easy to find  a social media expert who has a large following in your target market.  Then you don’t have to think  about generating traffic, writing  salesletters or finding affiliates to promote your product. Your marketer and social media expert will take care of that for you.

When you joint venture with well known and respected marketers, you immediately enhance your own reputation and that of your product.  That is crucial in the know, like and trust formula.

Have your cake and eat it

Lastly, working with others gives you the opportunity to build lasting relationships and friendships with people in your niche market.  The whole is always greater than the sum of the parts, and from just one Joint Venture, all sorts of other possibilities arise and who knows what else is around the corner.  When you work with the right people, you will gain new insights, product ideas and marketing strategies that you wouldn’t come up with on your own.  Hey, you will make more money and you will have fun!

The best thing is that social media makes it a no brainer to find the right Joint Venture Partner to kick off your great idea!

Published at DZone with permission of Kay Hebbourn, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)