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Launch a Successful SEO Plan

02.16.2013
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It takes a lot of time and money to get a SEO plan up and running. If you are planning, a Social Media campaign for your business, just targeting the local area won’t work, you still have to target long tail keywords.

You must create a well-researched and fruitful SEO plan for your business and stick to it. Here are few steps that will help you create a competitive search engine optimization plan.

Campaign outline:You must lay out your campaign framework, in terms of the money and time you want to invest, how much you want to invest in advertising, social media marketing etc.While link building is the most important and crucial part of a SEO plan, it is still smart to consider and contemplate the increase of social signals, online PR and site engagement.

Keyword Research:You must select the most profitable keyword for your business, a keyword that will fetch you maximum customers. The foremost rule while selecting a keyword is to think like a customer. List down the words, phrases and keywords you think the customers will use while searching for a service or product that you sell.

Use Google Adword keyword tool to look for the most profitable word for your business. A medium/low competition keyword with decent search volume is ideal.

Content:Create compelling content for your website or webpage. You must know what your customers want and you must give them reasons to visit your website again and again.

Share something new and interesting in every sentence of your content and be cent percent sure of the information you share. Stay away from plagiarism, be original don’t copy information from anywhere on the web.

Don’t overstuff keywords in your content; keyword density should not be more than 2% in your content.

Tracking:Keep a track on your website in terms of the bounce back rate of customers, increase /decrease in traffic on your website etc.Make use of Google Analytics for keeping a track on your website.

Link Building: Link building is the method of building relevant, quality links for your website.It is the process of creating relevant, inbound links that link to your website and help the website attain higher search engine ranking with and initiative more and more traffic to your site.

Various methods of link building are:

  • Article submission
  • Directory submission
  • Social book marking
  • Guest blogs
  • Blogging

Budget and outlook: Keep your focus straight and targets clear. Plan out everything in the very beginning in terms what you want out of the search engine optimized plan and how much money you want to invest. You can’t agree with any amount that comes your way for investment in SEO, this way you won’t be able to do justice to your work.

A well planned strategy will help you build your brand’s imagine.

Plan it out correctly from the beginning and you should be able to produce the results required to keep the client and build up your brand in your local market.

 

Published at DZone with permission of David Shaw, author and DZone MVB.

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