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Reimagining the way work is done through big data, analytics, and event processing, Chris is the cofounder of Successful Workplace. He believes there’s no end to what we can change and improve. Chris is a marketing executive and flew for the US Navy before finding a home in technology 17 years ago. An avid outdoorsman, Chris is also passionate about technology and innovation and speaks frequently about creating great business outcomes at industry events. As well as being a contributor for The TIBCO Blog, Chris contributes to the Harvard Business Review, Venture Beat, Forbes, and the PEX Network. Christopher is a DZone MVB and is not an employee of DZone and has posted 306 posts at DZone. You can read more from them at their website. View Full User Profile

Life is but a stream and the enterprise needs to dive in

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Salesforce CEO Marc Benioff announced last week that Chatter will become the de-facto front end of Salesforce going forward. In a statement Benioff talked about the rise of how people are connecting and the use of platforms like Twitter and Facebook, all of which are based on streams of user activity. He then went on to say that Chatter will become the primary interface into Salesforce. He called it a significant step that other companies will follow.

Turn on the tap

And he’s right. While there will be many skeptical of the transition into an enterprise context I’ve seen this shift in startups and how they create enterprise-class applications to handle workflow and user activities. No longer are they based around ‘forums’ or ‘projects’ but streams of actions that people can subscribe to, add value to then dip out when input is no longer required.

Data flows and integration channels

Right now everyone is talking Big Data. And it’s piling up fast from all sources; mobile and social being the most quoted right now from a consumer standpoint. People using Facebook and Twitter on a regular basis understand how the stream works and those same people also work in organizations, so it’s not a massive leap of faith to bring that interface and presentation of data and turn it into actionable processes and activities for users.

But for this to happen means treating data and integration with new goals in mind. It’s no longer about cases and batches, it’s real-time, right time activity streams that people can choose to become part of.

Sink or swim

So, will the Salesforce vision come to fruition ? Most definitely.

But success over your competitors will depend on whether you choose to dip that toe in or dive straight in.

Republished with permission

Published at DZone with permission of Christopher Taylor, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)