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Reimagining the way work is done through big data, analytics, and event processing, Chris is the cofounder of Successful Workplace. He believes there’s no end to what we can change and improve. Chris is a marketing executive and flew for the US Navy before finding a home in technology 17 years ago. An avid outdoorsman, Chris is also passionate about technology and innovation and speaks frequently about creating great business outcomes at industry events. As well as being a contributor for The TIBCO Blog, Chris contributes to the Harvard Business Review, Venture Beat, Forbes, and the PEX Network. Christopher is a DZone MVB and is not an employee of DZone and has posted 305 posts at DZone. You can read more from them at their website. View Full User Profile

LinkedIn buys Pulse and steps closer to being a content site

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LinkedIn is reportedly buying Pulse, a news reading app that will move LinkedIn even closer to being a content site and not just the world’s resume and recruiting source. Adding that to the LinkedIn Influencers program that serves up content from influential folks and this represents major change just this year.

This move tips their hand and reveals a brilliant strategy of moving from what is the best, most connected professional data source to putting all of that data to use to serve content. And news content keeps people coming back constantly.

Why it matters

The future of the web is its massive marketing potential. Marketing in the new era, whether B2B or B2C, is about knowing the customer and engaging at just the right time. When LinkedIn knows not only who you are, where you’ve worked and who you’re connected with, but also what content you’ve consumed and what you’re consuming right now, they have a perfect pattern of how to engage with you. That pattern is more useful than ‘likes’ on Facebook because it drives more than consumer purchases…it drives the big ticket purchases that businesses make, like facilities, technology and personnel.

While the NY Times is busy trying to know their readers better, LinkedIn is busy figuring out how to serve content to users that they know incredibly well. The battleground for the hearts and minds of the world is playing out in moves like this and it will be fascinating to watch.

Republished with permission

Published at DZone with permission of Christopher Taylor, author and DZone MVB.

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