Social Business Zone is brought to you in partnership with:

Adi is a social business blogger and community manager that writes for sites such as Social Business News and Social Media Today. Away from the computer he enjoys cycling, particularly in the Alpes. Adi is a DZone Zone Leader and has posted 1043 posts at DZone. You can read more from them at their website. View Full User Profile

Memo to Yahoo - flexible workers are more productive

02.26.2013
| 1731 views |
  • submit to reddit

flexible workYahoo's Marissa Mayer made headlines this week by banning Yahoo! employees from working from home.  Traditionally negative feelings around flexible working involve perceptions that folks working from home don't actually get an awful lot of work done.  Mayer however has said that she's banning flexible working because she simply wants employees in the office more often.  An internal memo spells out the thinking (albeit briefly)

Yahoos,

Over the past few months, we have introduced a number of great benefits and tools to make us more productive, efficient and fun. With the introduction of initiatives like FYI, Goals and PB&J, we want everyone to participate in our culture and contribute to the positive momentum. From Sunnyvale to Santa Monica, Bangalore to Beijing — I think we can all feel the energy and buzz in our offices.

To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side. That is why it is critical that we are all present in our offices. Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings. Speed and quality are often sacrificed when we work from home. We need to be one Yahoo!, and that starts with physically being together.

Beginning in June, we’re asking all employees with work-from-home arrangements to work in Yahoo! offices. If this impacts you, your management has already been in touch with next steps. And, for the rest of us who occasionally have to stay home for the cable guy, please use your best judgment in the spirit of collaboration. Being a Yahoo isn’t just about your day-to-day job, it is about the interactions and experiences that are only possible in our offices.

Thanks to all of you, we’ve already made remarkable progress as a company — and the best is yet to come.

Jackie

So the feeling is that they want to prompt the kind of informal discussions and serendipitous meetings that being confined in a single building encourages.  The thing is, with social tools, collaborations can easily occur virtually.  Presumably Yahoo! aren't suggesting that there will be no inter-office collaboration because they're not all located on the same premises, so why can this innovative work not be done virtually?

Flexible work often equals more work

A Stanford study conducted last year proved this point.  The researchers wanted to test how productive flexible workers were in comparison to their office bound colleagues.  They recruited 255 volunteers from a pool of call centre staff.  Half of them were assigned to work from home, with all of the technology needed to do that provided for them, whilst the other half continued to work from the office as usual.

They then ran the experiment for a nine month period to ascertain whether home or office based working was best.  The results are fascinating.  The home workers achieved a number of significant wins.

  1. They were available to field calls for more minutes each day because they took fewer breaks
  2. They took fewer sick days over the 9 month period
  3. They fielded more calls per hour because their quiet home environment allowed them to solve customer queries more efficiently.
  4. They reported higher job satisfaction
  5. They were less likely to quit their job

Show me the money

All of which sounds great, but does that translate into cold, hard cash?  You betcha.  The researchers totted up the results from each participant and found that for each home worker, the following financial benefits were seen:

  • Higher performance was worth $375
  • Savings in office rental space was worth $1,250
  • Reductions in staff turnover and training of new staff was worth $400

So all told there were savings or benefits of over $2,000 over the 9 month period.  To put that into context, the average salary of each employee over the same period was $3,000.  Pretty impressive isn’t it?

What’s more, the researchers believed that over time, these savings would increase.  After the experiment was completed the employer allowed anyone that didn’t enjoy working from home to come back into the office, whilst any office bound employee that wanted to work from home was allowed to do so.  So a kind of natural selection took place.  The researchers found that the people that gave up on working from home were actually amongst the least productive, so once the natural filtering process had taken place the results could look even better.

In the book Future Work the authors use a case study from IBM where they believe working remotely can save the average employee 16.5 hours of wasted time per week.  With studies like this, and the one covered above from Stanford, it seems something of a no brainer.  The social business technology certainly exists to support the revolution in how we work.  All we need is for attitudes to join us in the 21st century.

So far Yahoo have largely failed to build anything successful in the social space, and perhaps this lack of belief in the capabilities of the social tools available goes some way to suggesting why that is.