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Director of Online Marketing for Salesforce Work.com. Fascinated with all aspects of digital marketing and social business. David has posted 99 posts at DZone. You can read more from them at their website. View Full User Profile

The Popular Gamification Trend Explored

09.12.2013
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Great post from PC World on the increasingly popular concept of adding game mechanics to everyday activities to boost work performance and customer engagement. The article also boasts great insight from Daniel Debow, who is Senior Vice-President here with us at Work.com, and describes his take on the gamification trend.

Over the past decade or so, tech-savvy companies have begun exploring, adopting, and refining the principles of game mechanics in increasingly sophisticated ways to get better performance from their staffers and to encourage desired behavior from their customers. And although the term gamification has all the hallmarks of a shallow marketing buzzword, experts across the tech industry agree that there’s no denying the data: When you make work more fun, you get more and better work. And when you reward customers for engaging in fun, easy activities, they engage more often and more deeply.

Originally posted HERE 

Published at DZone with permission of its author, David Austin.

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