Social Business Zone is brought to you in partnership with:

Mark is a DZone MVB and is not an employee of DZone and has posted 63 posts at DZone. View Full User Profile

Resistance is futile – the digital workplace is coming

06.19.2013
| 627 views |
  • submit to reddit

I had the great privilege to present the keynote at the first Intranatverk conference in Gothenburg last month.  All my expectations before I went were surpassed.  For those of you who didn’t go, you missed a real treat.  The good news is Kristian Norling plans to repeat Intranatverk so look out for future announcements!

I talked about how “Resistance is futile – the digital workplace is coming”.  Showing how a better way of working – for people and for organisations – using new ways of working like the digital workplace, is something I feel passionately about.  Adopting the digital workplace can help improve how we work now and achieve the many benefits other organisations have achieved already.

Why would you choose alternatives with benefits like these?  The examples of Google and Yahoo! will prove to be wrong and need U-turns if these organisations want to avoid falling behind their competitors who take the right approach to transforming their intranet into a digital workplace.

People benefit by:

  • Working from any location or while mobile
  • Having the same or similar online experience
  • Collaborating, searching, reading, and using apps online
  • Choosing which mobile devices to use
  • Feeling comfortable whenever they are using it
  • Being confident they can use it when they need to
  • Having a better work/life balance

Organisations benefits with:

  • Less wasted property space and costs
  • Improved productivity
  • Lower absenteeism rates
  • Reduced people turnover
  • Stronger business continuity
  • Less environmental impact

The approach needed is to:

  • Develop and align your strategy with other strategies
  • Engage with senior managers to sponsor, endorse, and support your strategy
  • Connect with everyone affected so they feel positive about this new way of working
  • Create a governance framework that benefits the organisation and everyone using the digital workplace
  • Implement policies that engage employees and encourage this shift of working
  • Support the digital workplace with an IT infrastructure so it is available 24/7 and enables you to quickly use the content and tools you need for work
  • Have flexible places to work – home, mobile, hubs, suitable work places – depending on what you need to do

Read more about these benefits, watch the video of my presentation and the brilliant sketchbook of the key points by Francis Rowland.

Published at DZone with permission of Mark Morrell, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)