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The role of surveys in employee engagement

12.06.2013
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This article was originally written by Steven Brown. Steve Brown is a regular blogger and freelance writer at many business sites. He has a keen knowledge of business and shares his knowledge through his articles. Also he loves to cook and play with his dog whenever he gets time. You may follow him via Twitter.

How important are employee surveys for a business? Believe it or not, they’re vital because they can make your team more productive, more customer-focused, and incredibly more committed to their job. Engaging your employees is a strategy meant to help your company succeed. The initiative is the key to boosting performance and making the work space a more comfortable environment for employees. 

employee commitment

Use employee surveys to boost work performance

As a CEO and business owner, it’s important to make your employees feel valued. Creating a suitable work environment for them will certainly make them want to stay with your company indefinitely. Employers can gather a lot of accurate and detailed information through an employee survey, and they can develop a plan to increase work performance by satisfying the needs of their people.

Positive work relations in the long term can only be created through trust and dedicated. Surveys are an excellent way of communicating with your staff without pressuring them to express their complaints. It’s extremely important for a survey to be anonymous; hence, an employee won’t refrain from speaking his mind.

Employee surveys can fix work problems

Most employers wrongfully assume that people quit because of a low salary. Sometimes, the cause is not related to money at all. Bad working hours, a stressful work environment, and even a bad attitude from co-workers can make someone find a different job. People want to feel appreciated for their work. Hence, it’s critical to put an emphasis on the relation employee-employer. Although your company can’t provide better salaries, it can offer other incentives such as shorter schedules on Fridays for example. 

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Employee surveys are ‘warning flags’

Organizations have been using employee surveys for decades to help business people understand how employees see their working space, job satisfaction, development opportunities, and additional qualitative aspects of the work environment. Employee surveys are employed for numerous purposes, yet their goal is to maximize productivity and meet the financial objectives of the business.

The traditional aim of an employee survey is to measure satisfaction or happiness level in the office. Things have changed though, and increasingly more business owners are using these surveys for other purposes too. For example, they can be used to keep workers united and devoted to their current job. Also, they’re excellent tools that can help a CEO understand the needs and wants of his team. Those demands are not necessarily related to salary expectations.

Employee surveys are excellent evaluation programs

Employee surveys are additionally used to evaluate the efficiency of major business initiatives, as well as sway the design of such schemes through employee input. This might also consist of workforce programs like benefit packages for employees, where companies will survey employees in order to evaluate their perception towards that program, and thus be able to modify or adapt the final package based on employee feedback.

It’s important to reinforce commitment and give employees a reason to stay with your company. Most young workers are not that interested in a higher salary, they want to be given the chance to learn and advance in their careers. A static workplace with no future perspectives doesn’t allow them to dream that something better can come from their current position. 

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How valuable are your employees?

Most business owners and CEO don’t like to state how valuable their employees are to their companies. An indifferent attitude towards your people can make them walk out and never look back. Strengthening commitment and letting them know they’re needed might boost self-confidence. An employee survey should contain personal questions related to the workplace; it should also have a special section where the employee can write down what makes him unhappy.

Are you ready to make a change inside your company? How can you boost performance if you can’t get your people to commit to their jobs? Employee surveys are not meant to scare away your staff, or intimidate them in any way. Their goal is to help the owner identify company issues and find a way to solve those issues without having to lose valuable assets from the team. Rather than hire someone else and deal with the training part all over again, it’s best to engage your current workers first. Find out what doesn’t satisfy them and negotiate better terms.

Published at DZone with permission of its author, Shany Dembak.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)