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Currently the Asia Pacific Business Unit Executive for Social Mail and Collaboration responsible for collaboration and social business initiatives and revenue growth across AP. Previously spent 14 years at Microsoft in a career than spanned sales and marketing roles. Christopher is a DZone MVB and is not an employee of DZone and has posted 37 posts at DZone. You can read more from them at their website. View Full User Profile

Social Business is NOT Facebook for your Enterprise!

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Came across the fantastic article last week titled “Four Reasons You Should Stop Describing Enterprise Social Networks as “Facebook for Business” by Richard Hughes. It is concise and to the point in concluding that, from a adoption and acceptance perspective, we should stop talking about “Facebook for Business”. That is, unless you really mean using Facebook itself for business. (Listen up Software vendors!!!!) The infographic produced by Richard that highlights his reasoning and arguments is contained below.  Richard, you got it 100% right! Enjoy
Published at DZone with permission of Christopher Blake, author and DZone MVB.

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