Reimagining the way work is done through big data, analytics, and event processing, Chris is the cofounder of Successful Workplace. He believes there’s no end to what we can change and improve. Chris is a marketing executive and flew for the US Navy before finding a home in technology 17 years ago. An avid outdoorsman, Chris is also passionate about technology and innovation and speaks frequently about creating great business outcomes at industry events. As well as being a contributor for The TIBCO Blog, Chris contributes to the Harvard Business Review, Venture Beat, Forbes, and the PEX Network. Christopher is a DZone MVB and is not an employee of DZone and has posted 302 posts at DZone. You can read more from them at their website. View Full User Profile

The technology conversation we’re not having

03.31.2013
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‘Integration’ is the conversation we’re not having.

In Big Data is Distracting Us from the Real Conversation yesterday by TIBCO CTO Matt Quinn, the point was made that the world is easily distracted by over-hyped technology that gets enormous press and budgets but isn’t necessarily at the core of what’s needed for many companies.

Imagine a world

Quinn points out that mobile, social and cloud data are all a factor in what companies struggle to manage as part of big data, but just below that conversation is the one we’re not having…how to integrate enterprise people, process and technology. That’s the much harder part of what’s necessary for success but isn’t nearly as attention-getting as the, “Imagine a world…” conversations.

This isn’t a long article for a very good reason…it isn’t a complicated topic. Integration of systems that include humans and electrons is the real challenge. The rest can be overcome with relatively smaller investment and at lower risk. What holds people back?

That’s the real question. I would suggest it is a combination of the following:

  • Hoping to ‘paper over’ the challenges that seem insurmountable with new, glitzy technology
  • Fear of failure from taking on anything too big, even if it is necessary
  • Lack of budget necessary to fix the ‘real’ problem
  • Incomplete understanding of what integration really means to an enterprise
Published at DZone with permission of Christopher Taylor, author and DZone MVB.

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