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Using Twitter To Connect With Your Customers

08.07.2013
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Twitter has recently become one of the most popular social networks around. It’s simple, concise, and well-populated. As such, you can use Twitter to publicize your business. Twitter marketing is a great way to drive customers to you and expose your business to potential customers if you know how to navigate the network.

Don’t Follow Everyone Who Follows You

You’re going to be followed by a number of spam accounts and affiliate marketers that you will not benefit from following. Be sure to find and follow customers, other people in the industry, and people in your city; these are people who are worth marketing to and engaging with them can bring in more business.

Don’t Get Caught Up In Reading Your Feed

The basic marketing strategy on Twitter is to follow and be followed by thousands of people. When scrolling through your feed, you don’t have time to go through and read every single tweet from every person you follow. Pay attention to anyone who wants to start a significant conversation that could be important for your company, but don’t sweat the small stuff.  

Don’t Stress Too Much About Your Tweets

Twitter is a pretty simple method of communication; not every post needs to be profound or hilarious. The best strategy is just to engage in interesting conversations with people and let your followers see what your company is all about. It may take a while for your Twitter to drive in more money, but the first step is to get people talking about your business. Interacting with people is a great way to get them excited about your company and to encourage word of mouth recommendations.

Keep in mind that Twitter is a fast-paced social network. People won’t remember what you said a few minutes after it’s posted. Unless your tweet is hysterical or offensive, it probably won’t garner too much attention, which isn’t a bad thing. Just focus on letting people see what your company’s all about and remember that people will be respond better to sincerity than to publicity stunts.

Don’t Be Inconsistent With Your Activity

Sporadic activity on any social network can cause people to lose interest very quickly. If someone comments or asks a question and receives no response for weeks, it can make your business look unreliable. It is important to remember that people value consistency; your social network presence should be consistent, but not overbearing. You can interact with your customers on a more personal level through Twitter, so it’s important to interact with them regularly to let them know you appreciate their business. Letting your social activity fall by the wayside shows a lack of respect and care for your customers.

Don’t Just Advertise

Be sure that your posts are not solely advertising your services, as this will make people will lose interest rapidly. Instead, say whatever you want, as long as it’s in reason. Tweeting about breaking news or linking to interesting blog posts lets customers know more about your interests and forms a more personal connection with the people following you. Let your followers know that your company is run by people with relatable interests rather than making your social media presence a constant stream of blatant advertisements.

Don’t Be Intimidated By The Medium

It can be intimidating to begin using social media to advertise. When you don’t have many followers and a built-in audience, starting out is tough. Just stick with it and you will gain a following, slowly but surely. Twitter marketing lets you connect with customers on a more personal level and helps spread the word about your business. While advertising on social media can have many benefits, it’s important not to stress too much. At the end of the day, it’s just a social network and it’s more important to let customers see the real you rather than just trying to advertise your services. 

Article by Thomas Gibbs of the Marketing Robot, Follow him on Twitter for more social media tips and tricks  

Related Reading:

Evaluating Experts in Facebook Marketing

Using Social Intelligence in your Marketing Plan

Six Myths About Social Media Marketing 

Published at DZone with permission of Paul Andrews, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)