Social Business Zone is brought to you in partnership with:

Oscar Berg is a senior consultant, working with strategy, business analysis, and architecture within Enterprise Collaboration. Oscar has been writing about how to use social technologies for business purposes on his blog The Content Economy since 2007, and since 2011 as contributing author for CMS Wire. Oscar is passionate about creating solutions that make work and life simpler for people. He has been a frequent speaker at various intranet conferences in the Nordic countries, and at European conferences such as the Enterprise 2.0 Summit, Social Business Forum in Milan, and Social Now in Portugal. Oscar is a DZone MVB and is not an employee of DZone and has posted 48 posts at DZone. You can read more from them at their website. View Full User Profile

Will the Real Experts Please Stand Up

02.18.2013
| 1048 views |
  • submit to reddit

At a job interview some time back, the managing director of the company I was interviewed by named two different WCM systems. Then he asked me which one of two I believed was the best. He obviously wanted to test my expertise in WCM, which he had heard of before the interview.

 Although I was quite familiar with both products, I answered him that I couldn't possibly pick one or the other. Not without first understanding the needs of the organization that was to choose between the two products. Using my expertise in web content management, I could help them identify and describe their needs, state them as requirements, map those to the technical capabilities of each product, and then recommend the product that best fits their requirements (needs). Doing so requires you to ask the right questions, and knowing how to find the answers.

 I believe it wasn't the answer he had expected, but I do hope he learned something about what it means to be an expert from my answer.

 Being an expert is not about knowing everything within a certain domain. It is about being able to ask the right questions, and having the skills and network to find the answers.

 In fact, if I hadn't been connected to so many smart people myself, I would have missed adding network part of being an expert (thank you @KluwerLearning).

Published at DZone with permission of Oscar Berg, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)