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Michael Brenner is senior director of global marketing for SAP. He is also author of the B2B Marketing Insider blog and cofounder of social news site Business 2 Community. Michael is a DZone MVB and is not an employee of DZone and has posted 97 posts at DZone. You can read more from them at their website. View Full User Profile

The World Has Changed. Has Your Marketing?

05.31.2013
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This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association.

Labeled “Blaze” this event is one of the largest global B2B Marketing event, bringing in more than 800 B2B Marketing professionals from 300+ companies and dozens of countries around the world.

B2B marketing is changing at “blazing” speed due to the forces that shape our world today: the maturity of the digital landscape, social media connectivity, content marketing and mobile accessibility in even the remotest parts of the world.

All this is putting new pressures on today’s B2B Marketing leaders. We are being asked to take on bigger roles to help blaze paths to greater collaboration, customer focus and growth.

The conference will challenge us all to decide if Marketing is out of its silo for good, if we have a seat at the executive table and if we are better aligned with sales and the larger business including IT, HR , Finance, Operation and other functions.

Some of the top issues that will discussed at the BMA conference include:

  • Marketing and Sales Alignment
  • The interface of marketing and IT / technology
  • How Mobile commerce is changing B2B buyers
  • Marketing technology and analytics
  • Real-time Marketing
  • Content Marketing . . . and more

I am honored to be presenting a 15-minute Ted-like “Firestarter” on “The Battle For Customer Attention.”

The preview: The world is swimming in more data and information than anyone can consume. Brands, agencies and publishers are battling for customer attention with increasingly less effective methods. Only customer-focused, social businesses that deliver entertaining content can succeed. I will show how the world has changed drastically in just a few short years. And our marketing needs to catch up.

I’m also thrilled to join moderator Joe PulizziTodd Wheatland, KellyOCG VP Marketing,  and Jodi Navta, VP, Marketing and Communications at Coyote Logistics for a panel discussion on whether your organization needs a Chief Content Officer?

Here are my slides and click below to see one of my great inspirations.


Published at DZone with permission of Michael Brenner, author and DZone MVB.

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