If you work in the world of Online Marketing, Conversion Rate Optimization or any form of business then there is a very strong chance that you have heard of Robert Cialdini‘s 6 Principles of Persuasion.
In its basic form, knowledge management is about converting available raw data into understandable information. The information is then placed in a reusable repository for the benefit of any future need based on similar kinds of experiences. Knowledge management contributes towards streamlining the ideas problems, projects and deployment driving towards productivity.
In the current economic climate businesses are having to work harder just to stay afloat and harder again to drive a profit from their business. Online businesses have the advantage of lower overheads but many are wasting thousands and even millions of pounds every year through missed sales on their websites. Are you throwing money away?
I haven’t talked about how to market software products in a broad spectrum before, have I? I’ve talked some about how to market SaaS, and I’ve talked about how to nurture leads and how to establish product lifecycle, but it’s all been about SaaS specifically.
As we adopt technological tools to manage information, subscriptions, contacts, entertainment and relationships, we find ourselves enabled and empowered to interact more, maintain more contacts, and do so in less time, with less effort. We become more and more efficient at finding consuming more media faster with less time necessary for searching.
Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology. The opportunity lies in defining how Big Data can help you better reach your customers with your messages in a way that gets them to act.
When creating a website, there are several factors to keep in mind to make the entire venture effective and successful. Key things to keep in mind are to use an attractive design, incorporate creative marketing strategies, select a design that engages customers, and provide your readers with interesting content.
In the world of conversion rate optimization there are a few terms that you will hear again and again. One of those terms is Multivariate Testing, but what is it?
Let’s look at how, and learn from their mistakes: Using Gradual Conversion, Price Models that Make Sense, Know Your Demographic
If you run a website or are involved in conversion rate optimization then you are certain to have heard about A/B testing, but what is it?
Like most conventional wisdom, ideas about the "best" way to market software-as-a-service (SaaS) solutions make sense for some companies. But for other companies, those same ideas don't work at all.Take free trials, for example. For applications...
All it takes is one look around you wherever you are and you’ll see people all around you, in their own little worlds, with smartphones or tablets.
Lead nurturing is by far one of the most advanced and effective marketing automation out there. Used by most major organizations today, it has changed the way companies communicate and deliver information to users and clients.
Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers.
What is engagement marketing? Why is it important? And how to get started?
Has the rise of digital, social and mobile technologies affected your marketing organization? In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all facing the challenges of adapting to continuous change.
Diagnose and optimize your website with these 10 essential SEO tools for web developers.
You will find thousands of conflicting S.E.O. guides for blog posting. My protege John Kitts, who was my original trainee and who now has had his own UpLog.org ‘clone’ (the original one) since 2006, where he earns a full time living from about 100 clients and growing, has made a series of great videos covering some of our style of WordPress S.E.O
When does marketing cross the line? With so many online marketing tools, companies can essentially "spy" on visitors and reach out to them later.
One of the biggest questions in marketing is 'what is the role of marketing in the future of business?'. In this Future of Marketing interview series, we chat with Chris Herbert, the founder of Mi6 Agency.
An interview with Facebook marketing manager Durgesh Kaushik
If you’re planning to create a website for your business, it’s imperative that you make it effective. Developing a website also requires one to cough up a considerable amount of cash, so it should be done with absolute professionalism and efficiency.
The easiest Software as a Service business plan in the history of the universe...
Tips for optimizing social media and marketing a successful website
Your SaaS marketing strategy is vital for success in the industry, especially with such a new product. Its hard to market to people buying SaaS technologies, and using flair to gain their continued patronage is an essential piece of marketing.