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"Color plays an important role in the way we communicate with each other. Color not only helps give a design visual beauty, but it can also make a person react or feel a certain way. This feeling may be on a subconscious level, but it could affect the way that person thinks about a product or service. That’s why it is so important to choose the right palette when creating a new design. Here are some resources and tools to help you choose that perfect color palette"