Usability testing is just an evaluation of the site’s ease of use and navigability. Take a look at the brick and mortar stores. Many stores have this concept mastered. If you are looking for something, you can look across the store and look for signs, or ask an associate who is identified in a brightly colored vest. When you are done shopping, just head for the exit and you will see the check outs. If your site doesn’t have plainly labeled areas, a search function for users to find their items and an obvious check out method, you will lose customers. After all, it is easier to leave a browser window than walk out of a store.



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jalston replied ago:
Good list; covers the basics and then some...
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