In September, Google Play announced that 675,000 apps have been downloaded more than 25 billion times, meeting the same milestone Apple announced back in March. Clearly, the mobile market is growing at a tremendous pace and an overwhelming number of mobile apps continue to enter the market. However, it can be difficult for companies to keep up and many of these apps are going untested, despite significant business risks this poses. As mobile permeates the business community, it’s more important than ever for companies to protect their brand. In 2013, we’ll see new trends in the mobile app industry and ways for businesses to adapt to this mobile disruption.