Could you imagine NASA sending a rocket into space without testing it first? What about a racing team putting a brand new car on the track without taking it for a few laps to test the handling and stability? It seems to me that testing is inherent in every technical field — except for website development that is. Too often we see websites where it’s clear that design was the main priority, while testing the site’s functionality and user experience was just an afterthought. What you’re left with is a great looking website that feels like it is being sent over the Internet via carrier pigeon. And that’s going to send your customers to another site, and fast.