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By mswatcher
via sitepoint.com
Submitted: Jul 13 2013 / 05:36

There are now more smartphone or tablet internet users than those surfing via desktop PCs. This has led many savvy marketers to opt for a separate mobile-based platform where they could promote their brand and avail the traffic coming from portable gadgets. However, this practice requires additional expense as it involves designing and maintaining mobile websites along with the desktop ones.
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