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By pamdyer
Published: Jan 09 2013 / 09:53

As more and more software organizations adopt Agile methods, the lack of strong Product Ownership is becoming more acute and is a limiting factor in the success of Agile implementations. Even when you have a competent Product Owner by Scrum certification standards, over the long haul it’s just not enough. Unless the Product Owner is a Product Manager or working side by side with a Product Manager, he or she is missing some key principles that will ultimately limit the amount of value the team can deliver.
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