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By sabina.idler
via blog.usabilla.com
Submitted: Mar 06 2013 / 02:49

In the pre-Web days, the main point of a marketing message often got lost. A mailer would have a bold line at the bottom of a letter or include a postage-paid postcard that risked getting lost before a customer thought about filling in a request. Now we have a much easier, powerful tool – the call to action (CTA) button.
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