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The primero recommendation for speeding up a website is almost always to add cache and more cache. And after that add a little more cache just in case. Memcached is almost always given as the recommended cache to use. What we don't often hear is how to effectively use a cache in our own products. MySQL hosted two excellent webinars (referenced below) on the subject of how to deploy and use memcached. The star of the show, other than MySQL of course, is Farhan Mashraqi of Fotolog. You may recall we did an earlier article on Fotolog in Secrets to Fotolog's Scaling Success, which was one of my personal favorites.