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By mzawadzinski
via zawadzinski.com
Submitted: Feb 17 2013 / 18:18

Ad serving insights: Ad invocation codes and placement tags.
Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks.
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