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By ansoncch
via ansoncheunghk.info
Submitted: Mar 29 2014 / 13:44

The Wall Street Journal and Adobe just unveiled an interesting new advertising hybrid, and it could usher in a new standard for native ad strategy. CMO Today, the WSJ‘s new blog for marketing executives, is supported by two primary forms of sponsored content: Underwritten sponsored content: where a single brand sponsors editorial content, but has no influence over it. Custom sponsored content: which is either created by the brand or the publisher on behalf of the brand.
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