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Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. With recent bad publicity around cookies, new european legislation (so called Cookie law) and new default settings in various web browsers (e.g. enabled DNT headers in Internet Explorer, blocking 3rd party cookies in Firefox and Safari), it is becoming critical to start looking for alternatives and implementing them.

Posted by mzawadzinski  |   Apr 26 2013 / 08:53

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