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By bloid
via andyrutledge.com
Published: May 08 2008 / 11:20
Despite what you’ve read, the volume of text on your page in and of itself has no impact on the success of your site. Statisticians will tell you otherwise, because they observe specific behaviors and perceive patterns and think that their perceptions easily translate into concrete conclusions. They’re usually wrong on this score. The fact is it doesn’t matter what volume of copy you have if the copy is well designed.
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