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Look! Apple just released a new product during the Super Bowl. Actually, it’s a new product for App Store developers – short “AppStore.com” vanity URLs. The domain made a grand public appearance at the end of the ad for the new Star Trek movie, which pointed viewers to Appstore.com/StarTrekApp instead of, perhaps, Facebook.com/StarTrekMovie or the movie’s homepage, which is the kind of link that usually gets this prime spot in TV advertising.

Posted by dotCore  |   Submitted: Feb 04 2013 / 02:41

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