There is an old saying in Internet world, you can get business value as long as you can achieve user value. Is this statement outdated in mobile Internet era? This statement originated from PC Internet era, but now the time users spend on PC drops and user behavior tends to be stable and conservative. In contrast, people are more willing to stay on mobile devices. The difference between PC and mobile is that users are freely to move around on PC end. People can navigate from one link to another link easily, while on mobile end, it's not so convenient to jump from one app to another app.