That's one sure tip-off to the fact that you're being assaulted by an Architecture Astronaut: the incredible amount of bombast; the heroic, utopian grandiloquence; the boastfulness; the complete lack of reality. And people buy it! The business press goes wild! The hallmark of an architecture astronaut is that they don't solve an actual problem... they solve something that appears to be the template of a lot of problems. Or at least, they try.