When people are doing a physical task, it’s easy to assess how hard they are working. You can see the physical movement, the sweat. You also see the result of their work: the brick wall rising, the hole in the ground getting bigger. Recognising and rewarding hard work is a pretty fundamental human instinct, it is one of the reasons we find endurance sports so fascinating. This instinctive appreciation of physical hard work is a problem when it comes to managing creative-technical employees. Effective knowledge workers often don’t look like they are working very hard.